© 2016. AMY MCILWAIN . ALL RIGHTS RESERVED
Amy McIlwain is Global Industry Principal at Hootsuite, the world’s largest social relationship management company with over 13 million users worldwide. She has appeared on FOX, CBS, ABC, and NBC as a social media expert, and delivers keynote presentations to financial service organizations around the world.
With over 15 years experience in digital marketing and as founder of Financial Social Media, Amy’s presentations draw on her immense experience helping Fortune 500 banks, financial and insurance companies, operationalize social media to drive revenue, decrease expenses, and manage risk.
She is a regular contributor to InvestmentNews, The Wall Street Journal Online, ThinkAdvisor, and in 2014 she was named by LifeHealthPro as one of the 24 Most Creative People in Insurance. In addition, her book, The Social Advisor: Social Media Secrets of the Financial Industry, has been featured as a best-seller on Amazon.
Amy presents her keynote presentations at conferences and corporate events around the globe. Insightful and engaging, she is one of the most sought-after social media speakers in the country. From audiences of 1,000 to small executive board rooms, Amy customizes her presentations to fit the needs of her audience.
Twitter is more that just a place for teenagers and celebrity gossip. It is a powerful news source that can be used for prospecting, competitive insight, and positioning yourself and your company as a thought leader. Join us and learn why your Twitter handle may soon replace you email address.
Baby boomers have over $3 trillion in disposable income. 85% of people 50+ use social media and Facebook users 55+ grew 10x in the past 3 years. Billions of marketing dollars are spent each year targeting this lucrative demographic however when it comes to online and social, grandma isn’t feeling the love. In this presentation we’ll discuss why so many boomers are flocking to social networking sites, how brands and businesses can connect with and engage this demographic, and the biggest mistakes to avoid when marketing to boomers online.
LinkedIn and/or Twitter social sales training is designed for sales teams of 10 or more and consists of a 6 or 8 week training program delivered remotely. Additional deliverables include social media policy review and recommendations, custom profile optimization templates, and copies of Amy McIlwain’s book, The Social Advisor: Social Media Secrets of the Financial Industry for program participants.
A two hour workshop designed for senior management focused on online privacy, personal branding, and digital strategy from a 30,000 foot view.
A full-day, six hour workshop designed for marketing and communications teams to help with strategy, process, analytics, and ROI.
– Bill Harris, President of W.V.H., Inc.
– Eric Qualman, Founder
– Pat Riley, President
– Gary Vaynerchuk, Founder
– Kim O’Brien, Executive Director of NAFA
– Mark Matson, Founder and CEO of Matson Money