CNBC: $27 Trillion Investor Prize

This CNBC article discusses new ways in which advisors are reaching out to “Generation D” (the “D” is for digital).

“They realize the market landscape is shifting to this new form of social interaction for prospective clients,” said Amy McIlwain, founder and president of Denver-based Moore Communications Group, a firm that coaches financial planners on social media strategies. “The bottom line is that people do business with those they know and trust, and social media is a great opportunity to get people to know, like and trust you.”

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