Social Selling: How to Prospect and Generate Leads with LinkedIn

As social media blurs the line between personal and work-related communication, sales professionals are seizing the opportunity to create meaningful relationships with customers. With over 300 million users, LinkedIn is a rich source of sales leads. But how do you access them?

In this presentation you’ll learn:

• Linkedin Best Practices: Build your personal brand to add credibility to the individual and to the company
• 5 steps for optimizing your LinkedIn profile
• The power of LinkedIn groups
• How to blend the relationship with the individual and the brand
• This importance of LinkedIn analytics

Getting Started with Twitter: How Financial Professionals Are Using Twitter to Drive Business

Twitter is more that just a place for teenagers and celebrity gossip. It is a powerful news source that can be used for prospecting, competitive insight, and positioning yourself and your company as a thought leader. Join us and learn why your Twitter handle may soon replace you email address.

In this presentation you’ll learn:

• Why Twitter
• How to optimize your Twitter profile
• Finding your target audience
• Building Twitter lists
• The dynamics of a tweet
• When & why to use hashtags, retweet vs RT, @mentions
• Twitter & mobile
• How to build a following

The Social Advisor: How Top Financial Companies Are Leveraging Social Media To Amplify Their Marketing

In this increasingly competitive and fast-paced profession, if you want to attract quality leads and keep your business on the leading edge, a good social media strategy is a must. Social media is fundamentally changing the way people communicate, and financial service companies can’t afford to be left behind.

In this presentation you’ll learn:

• How financial professionals are leveraging LinkedIn, Twitter, Facebook & YouTube in their marketing efforts
• The Four E’s of content marketing
• Where to start with social media
• How to be compliant with FINRA and the SEC

Advanced Social Media Tactics: How to Leverage Social Advertising & PR

Advertising and media are converging and the results are disrupting how companies deploy their marketing efforts. It is no longer enough for brands to simply publish to social media channels. Successful companies are unifying their paid, owned, and earned media to get the maximum return from all three. In this presentation we will share how a well executed paid social media initiative along with targeted social PR can quadruple (or more) the effectiveness of owned and earned strategies in the battle for brand awareness and customer loyalty.

In this presentation you’ll learn:

• The benefits of converged media
• Why it’s time for your CEO to get social
• How to humanize the brand by empowering your employees on social
• When to sponsor content on social media
• Social advertising niche audience segmentation

Grandma Got Facebook: How to Tap her Pocketbook

Baby boomers have over $3 trillion in disposable income. 85% of people 50+ use social media and Facebook users 55+ grew 10x in the past 3 years. Billions of marketing dollars are spent each year targeting this lucrative demographic however when it comes to online and social, grandma isn’t feeling the love. In this presentation we’ll discuss why so many boomers are flocking to social networking sites, how brands and businesses can connect with and engage this demographic, and the biggest mistakes to avoid when marketing to boomers online.