3 Reasons Why a Financial Blog Will Help Your Business
Bloggers have been getting a bad wrap for years. The term blog began with the connotation of being frivolous, rantish, or just plain gossipy. Despite the humble beginnings, blogs have become one of the most common resources for Internet research. Powerful blogs have become books, newspaper columns, personal libraries for readers, and even movies and TV Shows. Want more proof the power of blogs? Hubspot found that.
- Companies that blog generate 67% more leads per month than those that do not.
- Businesses that blog at least 20 times per month generate 5X more traffic and 4X more leads than those that only blog a few times per month.
- About 46% of daily Internet users read more than one blog every day.
A recent study by the Spectrum Group found that nearly one-third of investors with a net worth of $5 million or more say they either read or would read blogs published by trusted financial advisors. If that isn’t enough to get your full attention, let’s look at some of the benefits that indicate blog writing is just a logical choice for financial advisors:
Read more
