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Jun 06 2013

3 Reasons Why a Financial Blog Will Help Your Business

Bloggers have been getting a bad wrap for years.  The term blog began with the connotation of being frivolous, rantish, or just plain gossipy.  Despite the humble beginnings, blogs have become one of the most common resources for Internet research.  Powerful blogs have become books, newspaper columns, personal libraries for readers, and even movies and TV Shows.  Want more proof the power of blogs?  Hubspot found that.

  • Companies that blog generate 67% more leads per month than those that do not.
  • Businesses that blog at least 20 times per month generate 5X more traffic and 4X more leads than those that only blog a few times per month.
  • About 46% of daily Internet users read more than one blog every day.

A recent study by the Spectrum Group found that nearly one-third of investors with a net worth of $5 million or more say they either read or would read blogs published by trusted financial advisors.  If that isn’t enough to get your full attention, let’s look at some of the benefits that indicate blog writing is just a logical choice for financial advisors:

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May 23 2013

Klout: I’ll Tell You Mine If You Tell Me Yours.

“What’s your Klout score?” “I’ll tell you mine if you tell me yours.”  It’s becoming near impossible these days to have a conversation about social media without the dreaded mention of Klout.  For those of you unfamiliar with the term, Klout is a program that measures your social influence across many of the most popular social platforms on a scale of 1-100.  It’s become a yard stick by which more and more people measure their social value.  Your Klout score can get you into airline club lounges, discounts at restaurants, and even in one case I heard recently, a raise at your job! But as someone who lives and breathes social media, I didn’t understand the fascination, nay… theobsession that people have with this little number, until I saw the power behind motivating factor first hand.

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May 02 2013

Financial Advisors Should Be Good At SEO. Here’s Why.

Search Engine Optimization (SEO) is a hot topic on the web. It seems as though every business professional is looking for an SEO expert to bolster their website. There are a lot of factors that go into creating successful SEO campaigns, as they require a great deal of knowledge and effort.

As a financial advisor, you’re already ahead of the game! Why? Because creating a successful SEO strategy is not much different than creating a successful financial plan for a client—the same principles apply.

Below are some typical strategies and strengths that financial advisors have that can be directly applied to SEO campaign development.

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May 02 2013

Content Repurposing for Financial Advisors

Internet marketing has become a pillar in marketing and taken on a life of its own with various techniques and strategies. Great content is the lifeblood of every successful internet marketing campaign from social media to professional blogs.

As financial advisors you understand what a good investment can do for you and how to maximize your investments. You should look at creating content for your audience as an investment into your customers and your business. With all the time, money, and research that you have invested to generate great content you might have forgotten to maximize the return on that investment.

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