5 Easy Steps to Start Using Pinterest to Grow Your Business
We’re all familiar with social media’s All-Stars: Facebook, Twitter, LinkedIn, and YouTube. However, there’s a fifth player that’s long been waiting to join the Financial All-Star Social Team, and that player is Pinterest. Pinterest is a way to organize and share content-related images from all over the web. If someone likes what you’ve pinned, they will re-pin it themselves, but it will always be attached to your company’s profile as it gets passed along. Talk about brand exposure!
Ok, I know what you’re thinking: “a scrapbooking site for financial services?” Well, yes. While Pinterest is generally known to cater towards woman looking to scout out recipes and crafts, this is a good thing! It’s estimated that by 2019, females will make up 2/3 of America’s wealthy population. Pinterest presents an excellent opportunity to collaborate with these potential clients on a very personal, and viral level. So far this year, Pinterest has been the third most used social network in the U.S. If this isn’t enough of a reason enough to consider adding Pinterest to your social media plan, here are some more facts that might change your mind:
– “80 percent of Pinterest users are women, while 50 percent of all Pinterest users have children.” Pinterest gives advisors access to this untapped market and their families.
– “28.1 percent of Pinterest users have an annual household income of $100,000.” These users have assets to invest and manage.
– Over 1/5 of Facebook-connected users, more than 2 million members, are on Pinterest every day. These users are connected, engaged in all social media platforms, and they have made it a part of their lifestyle.
– “Pinterest hit 10 million U.S. monthly unique visitors faster than any independent site in history.” Pinterest is only going to continue to grow. As it does so, businesses will figure out new ways to use this platform to their advantage.
– “25 percent of Fortune Global 100 companies have Pinterest accounts.” (http://huff.to/U5s8v0) BNP Paribas has an extensive collection of pins with more than 600 followers: http://bit.ly/10wWeQ9.
So, now that you know a little more about Pinterest, here are some ways you can use the site for your financial business.
Get visual. Infographs are a great way to share financial information that is also engaging to look at.
Share your interests. Pinterest allows users to connect to one another on a deeper level of shared hobbies, aspirations, and values. Consider pinning popular images that you also like. Did you find a quote that you find inspiring? Pin it and I’m sure others will agree.
Show the “ideal life” (or retirement). Users pin pictures of the ideal lifestyle that they want to have. Imagine you’re writing a story for your customer and using images from Pinterest and around the web to illustrate what their story looks like.
Show your personality. Share the inner-workings of your office. Did someone bring in cookies for the staff? Share it! Does your business have a charity cause? Have a board dedicated to literacy, animal rescue, or whatever it is that your business supports.
Use Pinterest for Business. Just like Facebook, a business account allows you to tracks pins and usage with analytics.
The best way to get started with something new is just to dive in. The more you start exploring and pinning, the more ideas and connections you will generate. Pinterest will help you continue to grow your online presence, establish your brand, and you might even find something delicious to make for dinner along the way!
BY AMY MCILWAIN – JUNE 27, 2013
SOURCES: Huffington Post, AdvisorToday, ProducersWEB, Reuters
21 Comments
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I rarely drop responses, however I read through
a few responses here 5 Easy Steps to Start Using Pinterest to Grow Your Business | Amy Mac.
I do have some questions for you if it’s okay. Is it only me or does it look like like some of the responses look like they are left by brain dead individuals? 😛 And, if you are posting at additional online social sites, I would like to keep up with you. Could you post a list of all of your shared pages like your Facebook page, twitter feed, or linkedin profile?
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What host are you using? Can I get your affiliate link to your host?
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Thanks Royce! We use A2 Hosting and are very happy with their service as well. http://www.a2hosting.com/
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Howdy would you mind stating which blog platform you’re working with? I’m planning to start my own blog in the near
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looking for something unique. P.S Apologies for being off-topic
but I had to ask!
This entire site is built within WordPress. Not only does it have a lot of flexibility, but it is very user-friendly and everyone within the company can easily edit!
I really love your blog.. Excellent colors & theme. Did you make this site yourself?
Please reply back as I’m looking to create my own personal website and would like to know where you got this from or what the theme is named. Thanks!
We did make this website ourselves here at Moore Communications Group. It is actually a pretty generic WordPress Website that we modified a lot to create the look we wanted. Please check out our web design portfolio – http://fsmwebdesign.com/ – for more examples of sites we have designed! If you have further interest, feel free to give Moore Communications Group a call at 800-837-6330 ext 1 for more info on how we could help out you and your website!
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Thanks for the feedback. Most of the discussion boards that we enjoy and participate in are within LinkedIn groups. Check out our Moore Communications Group Marketing Group here – http://www.linkedin.com/groups/Financial-Social-Media-Marketing-3156404?trk=myg_ugrp_ovr . Also, if you visit my personal profile on LinkedIn -www.linkedin.com/in/amymcilwain – you can see all the groups that I use to connect with many industry leaders & our clients. Let me know if you have any other questions!
Nice blog! Is your theme custom made or did
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Please let me know where you got your design.
Many thanks
Is is a wordpress theme that we downloaded ThemeForest and tweaked quite a bit. Glad you like it!
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