Every business has different needs. By taking advantage of Amy’s consultation services and on-site field training, your company can learn valuable social media tools that relate directly to your business. She ensures that every individual has a solid knowledge and understanding of not only social media, but of the strategies and compliance necessary to drive it to success. Amy coaches many different types of corporate workshops and field training sessions.

Corporate LinkedIn Strategy

This four hour training session will educate the marketing team, sales team, and thought leaders within AAAE on how to utilize LinkedIn (the most powerful B2B social tool) to make strategic connections, nurture valuable leads, and promote the AAAE brand.  The half day on-site workshop will cover a custom strategy for your team, different techniques needed to accomplish strategy, and various tools, tips and tricks to help them efficiently master these techniques.
Some of the topics that are covered during this workshop are…

– Overview, basic usage
– Profile vs company page
– Identifying Specific Opportunities in using LinkedIn
– Custom Goals for individual LinkedIn usage
– Creating an optimized profile (SEO Strategy)
– Tactics (what to post, when to post)
– Locating the target market
– Finding strategic connections
– Discovering Centers of Influence
– Engaging with Connections
– Profile Privacy Management
– Compliance/Policy Requirements
– Using Company Pages and Groups
– Messaging Strategies
– LinkedIn Premium Overview
– Industry Best practices

Figurehead Strategy Workshop

The figurehead strategy workshop is one of Amy’s newest workshops. This is generally a half-day seminar that is designed to train your corporation’s figureheads or top marketers for success within various online platforms, including LinkedIn. For more information, please call 800-837-6330 ext. 1.

Corporate Strategy Workshop

This 8 hour Social Media Strategy Workshop will provide your team with the custom strategy framework and training needed to successfully launch and manage your social media campaign.  This will be complimented by 2 months of unlimited access to Moore Communications Group University and 2 months of weekly, 30-minute follow up coaching phone calls with an FSM Social Media Strategist.

This workshop will cover the following topics…

– Overview of Social Media and Areas of Opportunity
– Strategy outline
– Facebook- Technical aspects, Tactical aspects and Strategic aspects
– Twitter-Technical aspects, Tactical aspects and Strategic aspects
– LinkedIn-Technical aspects, Tactical aspects and Strategic aspects (Heavy Emphasis on Individual LinkedIn Training)
– Other Tools- Aggregation Tools, Useful Apps and Complementary Software and programs
– Figurehead Management Training
– Company Strategy Session:

> Social Media Strategies & Goals
> Target Market
> Lead Generation Strategy
> Inbound Marketing Strategy
> Content Strategy
> Analytics & Tracking of Website and Social Networks
> Social Aggregation tools and processes
> Social Media Policy and Middleware Archiving Platforms
> HR and Recruiting approach (internal resources)

Book Your Workshop Now!